RAISE CUSTOMER CONFIDENCE
with trust-building referrals

84% of marketers say that building customer trust will become marketing’s primary objective during the next decade, according to a recent 1to1 Media survey.

Perhaps this speaks to a letdown in service or product quality, leading to increased buyer skepticism. Or, maybe it’s a more urgent need to minimize the risks associated with untested suppliers or products.

Whatever the driving forces, you can take steps to build customer trust. When you’re preparing to invest in a new product or service, to what sources do you look for recommendations? No advertising message carries as much credibility as a referral from a reliable source.

According to a leading consumer research company,Yankelovich, when it comes to product recommendations:

• 65% trust friends
• 27% trust experts
• 8% trust celebrities

The most natural way to generate positive word of mouth is by delivering on your promises. An exceptional experience is generally motivation enough for someone to become a brand advocate. You can increase your odds with a more formal customer referral and incentive program. Consider:

• Savings certificates and rewards – Offer your referring customer a free or discounted price on a product or service new for them.
• Business gifts – Thousands of business related or personal items at every price point make gift-giving easy.   (Browse some promotional items here) 
• Appreciation events – Why not host a special customer appreciation event, like a golf outing or luncheon?

And of course, the best way to get a referral is to earn it.

For more information, contact us at Allegra Okemos at (517) 333-0713.