Customized MarketMail

UNLEASH YOUR CREATIVITY

Customized MarketMail: a creative mail piece in any size or shape, such as cut outs. This is the way to go to really make your direct mail piece stand out in the mailbox.

Customized MarketMail allows you to differentiate your product by virtually limitless design possibilities. How is it different? It allows you to mail “non-traditional” pieces through the post office: custom shapes that increase interest, open rates, and retention of your mail piece.

There is an increase in postage, but if you are looking for a high ROI piece, you may want to consider this eye catching alternative for your next campaign.

Here are some tips for effective Customized MarketMail campaigns:

Showcase your business.  Try die-cut pieces that instantly demonstrate your product or service by shaping your piece like a car, a computer or a slice of pizza for instance.

Think outside the envelope. Design your mail with voids or holes and other interesting cuts to provide the attention-grabbing power of a dimensional piece without hiding it in an envelope.

Narrow your target. Send carefully crafted promotional messages to hand-picked audiences and expect increased response rates.

Make an impact and stick around. Wow your customers with unexpected shapes of mail that encourage them to keep the piece, even share it, and establish a strong brand identity with a message that keeps on speaking.


Ready to stand out from the clutter? Contact us at Allegra Okemos at (517) 333-0713.