Be ready for a rebound with
SOLID MARKETING STRATEGIES

Can you see the light at the end of the tunnel? Top economists are starting to think we are beginning to see some economic rebound. History shows organizations that remained active marketers in a slow economy have an easier time gaining ground as the marketplace rebounds than those who were less active.

Targeted and measurable marketing is always best, but never more so than when budgets are stretched. The goal is to get the right message to the right people at the right time using the right medium, a.k.a. relevant marketing. Consider your opportunities in:

• Customer Retention – Use a satisfaction survey to collect valuable feedback and additional customer data. Then, consider a regular customer newsletter or launch a loyalty program that rewards frequent buyers.
• Lead Generation – Satisfied customers can support your efforts. How about a referral program to help pre-qualify leads? Or, take a look at your key markets, get your hand on a high-quality mailing list and launch a targeted direct mail campaign.
• Brand Awareness – Increase recognition of your organization by actively promoting your company name. Trade shows, special events, sponsorships or public relations activities are just a few strategies that don't have to cost a lot of money.
• Website – Update your content regularly, and feature an offer for a exclusive content or free downloads. Include a short registration form to capture contact information.

If your competition is dormant, you can pull ahead by staying active in a down economy.

For more information on lead generation or marketing in general, contact us at Allegra Okemos at (517) 333-0713.