Direct mail continues to be the strategy of choice for marketers of small and mid-sized businesses because it's cost-effective, trackable and best of all - it's targeted, meaning you can eliminate waste and expense.
Mailing Lists
80% of the success of your direct mail program is tied to the quality of your mailing list and your offer.
Targeting the most likely audience is the most important part of direct marketing: if you're not talking to the right person, then nothing you can say will be effective. Demographic characteristics like age, income, business size or geography, will also go a long way in defining your target audience.
At Allegra Okemos, our direct mail team takes the mystery out of the mailing lists. We can also get you mailing lists that directly target your specific audience--whatever that may be--while working within a budget.
Mail Services
Working with the Postal Service on a bulk mailing is detail-heavy work. At Allegra Okemos, we have the expertise to simplify your direct mail efforts.
Coordinating your postal needs through one source is a smart way to manage your resources. Our convenient and economical mailing services include:
- Address verification
- Bar coding
- Collating
- Cross media
- Customization
- Direct addressing
- Email marketing
- Folding
- Inserting
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- Mailing list purchase and management
- Numbering
- Multi channel
- Pick-up and delivery
- Print and mail
- Postal design
- Sealing
- Sorting and pre-sorting
- Tabbing
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Start taking advantage of Allegra's mailing services and save your business' money and time. Contact us today at (517) 333-0713 for mailing solutions and targeted marketing lists in Okemos, Greater Lansing and Flint.