[ The Allegra Advantage ]
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The Nuts and Bolts of a Campaign
The first piece of the campaign is a direct mail piece, usually a postcard or envelope package. The direct mail piece should include a clear call to action. An example might be to direct the recipient to a PURL.
Now, email joins the process. As prospects visit their PURL, you can gather email addresses, opening another communications channel.
Learn all about the campaign process...
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| How Media Channels Compare:
Which One is Right for You?
Your potential customers are exposed to a mind-numbing number of messages. As each one screams for attention, it becomes more difficult for your voice to be heard.
Clearly, it makes little sense for a small business to enter the fray without a strategy, to add another small voice to the overwhelming noise.
Learn which channel is right for you...
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Cross-Media Campaign:
A How-To
A cross-media campaign typically includes a direct mail component and an electronic strategy like email. The addition of a personalized URL (PURL) landing page allows you to collect information from your target.
A PURL is a web address used for tracking response to a direct mail or email promotion. It has two parts: the recipient’s name (johnsmith) and a campaign-specific domain name (johnsmith.freebanking.com).
Continue reading... |
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Case Study:
Girl Scouts Raises Funds with Support the Sash Campaign
This campaign was a multi-channel campaign that tapped the memories and emotions of former Girl Scouts in an effort to get them re-engaged, and ultimately make a donation to support today’s scouts.
Read the full case study about Allegra's successful partnership with the Girl Scouts (pdf) ...
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