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3 Companies, 3 Challenges, 3 Solutions Targeting the right audience increases direct mail response rates by up to 60%– and increases the odds of conversions.
Challenge: Home improvement contractor wants to increase the number of renovations she performs.
Solution: A mailing list of confirmed homeowners with two-plus years of residency.
Result: Response rates of up to 7% ( well above the industry average of 2%) with up to half the responses resulting in sales.
Challenge: A nonprofit organization wants to acquire new donors.
Solution: A mailing list of individuals who have donated to similar charities in the past.
Result: A 5% increase in new donors – a result 10 times better than previous programs.
Challenge: Regional medical center wants to increase its number of new patients.
Solution: A mailing list of households with medical insurance in surrounding zip codes.
Result: A 50% increase in business from new patients; the program’s ROI was 20:1.
Contact us at Allegra Okemos when you’re ready to incorporate a targeted mailing list into your next campaign.
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