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Welcome to Allegra in Okemos, MI.
Your one-stop resource for Marketing, Print
and Mail services.

Call Us! (517) 333-0713


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Archives

Read some of our past informational articles to learn more about what we do and how we can help you.

Direct Mail

  -  Mailings: Popular Formats and When to Use Them
  - 
The Secrets to Big Success With Direct Mail
  -  5 Steps to Effective Direct Mail
  -  Be Relevant: Build a Better List
  -  Offers That Can't Lose
  -  Direct Mail: Do This, Not That
  -  Postal Service Requires Intelligent Mail Barcodes
  -  Curiousity Counts - Increase Open Rates with Lumpy Mail 
  -  
Get Personal: Direct Mail Connects
  -  Direct Mail: Which Format for Which Purpose?
  -  3 Companies, 3 Challenges, 3 Solutions
  -  Customized MarketMail - Unleash Your Creativity
  -  15 Surefire Direct Mail Offers

Social Media

  -  5 Tactics to Improve Facebook Results
  -  Social Media: Comparing usage, difficulty and effectiveness
  -  Social Media: An Introductory Course

Graphic Design

  -  Matching the Font to Your Message
  -  Top Tips for Great Graphic Design
  -  How to Build a Better Brochure

Email Marketing  

  -  Increase Click-Throughs and Become More Share-Worthy
  -  New Best Practices in Email Marketing  

  -  To E or not to E-market, that is the Question
  -  How to Make Cross-Channel Media Work

Printing

  Binding & Finishing Solutions
  -  Nine Ways to Cut Your Printing Cost 
  -  Digital File Prep Do's and Don'ts

Marketing

  -  Personalized URLs: The Power of the PURL
  -  QR Codes and Mobile Phone Marketing
  -  Checklist for Your Year's Communications Plan
  - 
Ready for Economic Rebound: Solid Marketing Strategies
  -  To E or not to E-market, that is the Question
  -  Six Marketing Plan Essentials for Small Businesses
  -  Personalization and Relevant Marketing
  -  Referrals: Raise Customer Confidence
  -  Network for Quality Leads and Referrals
  -  Newsletters: Building Better Relationships
  -  How to Make Cross-Channel Media Work

  -  Personalization: PURL Power

  -  5 Ways to Win with PURLs


Other

  -  Entry Level SEO
  - 
5 Rules of Writing Copy for Sales
  -  Trade Show To-Do List: What to Do Before You Go
  -  How to Write Powerful Headlines
  -  4 Ways to Build Event Attendance