Get Noticed: Cross-Channel Marketing that Works

According to current research, consumers receive 5,000 messages a day from more than 60 different communications channels. Of those, people notice only 52, and remember only four.

If you use only one channel, you’re getting lost in that clutter. But with cross-channel marketing, you improve your odds of being noticed--and inspiring the right actions.

While multi-channel marketing means communicating with customers through more than one channel, cross-channel marketing is something else.

Cross-channel marketing involves a single campaign that coordinates a consistent message across a range of channels. Messages from all channels share the same basic look and key points, whether the medium is a direct mailer, an email or a cell phone.

The consistency reinforces recognition for your brand. Here are some of the ways you can apply the cross-channel concept:

• Add personalized websites (PURLs) to direct mail and email to move your message across channels (they’re also a proven response-booster).
• Events and trade shows can be effective marketing channels when you build awareness and attendance.
• For most small businesses, direct mail is the most powerful channel if it’s properly targeted.

For tips on how to prepare for a trade show, finding mailing lists, PURLs, or any other marketing or printing topic, contact us at Allegra Okemos at (517) 333-0713.