New Best Practices In Email Marketing

Email strategies, as with any form of direct marketing, evolve over time. Here are some of the newest “best practices” to consider when creating email campaigns.

Three ways to ensure a more successful email campaign

Does your reader recognize you? 80% of people will decide to read your email by what you have put in the “from” name and subject line.
Are you saying something relevant? The better you understand your customers, the greater the chance you’ll deliver a message that motivates them.
Is the email content “share ready?” Be sure to include a forward-to-a-friend button. Also link to your social media like Facebook.

Email lists: Make them better, but not necessarily bigger

It’s much better to build a smaller list that brings you opens, clicks, forwards and shares than a huge list with little engagement. Engagement is the best way to measure success and build online reputation. Just remember that you are building an opt-in list, which means a person gives their permission before being added.

Ask for an email address when interacting with clients.
If clients frequently come into your business, print out a color copy of your newsletter and frame it in your lobby. Show customers exactly what they are signing up to receive.
Collect emails at events and meetings.
Have a “Join our Email List” button in your email signature and on your website.

More bang for your buck: Re-purposing email campaigns

The easiest way to re-purpose your email content is to archive it. Take past editions of your e-newsletters and post them on your website. As a bonus, this regular addition of new, relevant content will help drive up your site’s SEO ranking.

For more information on email campaigns or marketing in general, contact us at Allegra Okemos at (517) 333-0713.