The average person is exposed to close to two million messages per year. That's about 5,000 messages each day. Statistically, we notice only about 52 and remember just four. Cutting through the ever-growing clutter remains a principal challenge for today's marketers. What does it take for you to be noticed - and remembered?

Relevant marketing is getting the right message to the right people at the right time using the right medium. New printing technologies and data research options make personalization doable for small and mid-sized businesses.

You'll get a better response rate in a marketing campaign when you use your current customer data to deliver more relevant messages and offers. Targeted and measurable advertising is especially important when budgets are tight.

A variable data campaign using a clean, updated database gets a higher response rate. Variable images or text that target buyers based on gender, ethnicity, age, hobbies, shopping habits, income, zip code, giving habits, and other factors will be more relevant to the reader than generic promotional pieces.

This way, you're not spending money printing many pieces that go to unqualified prospects; every piece you send is received by a person with the exact qualities you want.

9 Top Benefits of Personalizing with Variable Data

1. Attracts attention.
2. Increases target's retention of information.
3. Increase the number of new customers.
4. Lowers cost of acquiring a new customer.
5. Decreases postage costs per mailer.
6. Improves response.
7. Increases the lifetime value of a client.
8. Measures results.
9. Eliminates wasted mailings sent to unqualified targets.

For more information on personalized mailings or marketing in general, contact us at Allegra Okemos at (517) 333-0713.