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Welcome to Allegra Okemos
serving Greater Lansing and Flint  

Your one-stop resource in Okemos and Lansing for Printing, Marketing, Design and Mailing services    (517) 333-0713

Marketing White Papers

Can you answer these marketing questions?
  1. Which type of marketing campaign can increase your revenue 18%?
  2. What advertising/marketing medium is used by 90% of adult Americans to order products or services?
  3. What is the one thing that effective sales people can do to boost their chances of making a sale by 69%?

If you do know the answers, congratulations! That means you're a savvy marketer with a high marketing IQ.

If not, no worries. You can improve your marketing score today by downloading our free marketing white papers. Just provide the information below to receive the free downloads.

  • Direct Mail Essentials: Improving Response and Generating Business

Direct mail is one of the most productive marketing vehicles in the world. It allows infinite variety of formats and messages; you can find mailing lists targeting any consumer or business category; and it's a personal communication ideal for persuasive selling.  ...

  • Cross Media Marketing: New Media Choices Revolutionizing Marketing for Small Businesses

Today's small business owners and managers have a universal challenge when it comes to marketing their business: With all of the new media choices available, how do I know which ones will attract and enhance customer relationships?  ...

  • 5 Web Marketing Strategies

For many people today, the Internet has become the primary tool to not only research a product or service, but also to place an order. As a results, a website is perhaps your single most important marketing vehicle.  ...

  • Marketing Must-Haves For Today's Small and Mid-Sized Business

Making decisions about marketing investments can be daunting because there are so many options available. Which marketing tools are most important? What tactics will give you the most bang for your buck?  ...

  • Making a Marketing Program More Efficient in a Weak Economy 

The current, tough business climate is no time to stop or curtail your marketing. It's long been proven that those who are the most active in down times are rewarded with greater market share. Now more than ever, it's essential to be a strategic marketer and make every dollar count.  ...

  • Sales Recovery: Winning and Keeping Careful Customers

The very nature of commerce has evolved over the past decade, and the recent economic upheaval has churned out a new breed of buyers. When you blend shrinking budgets with heightened competition and market uncertainty, the result is a broad-based shift in organizational attitudes about spending.  ...

            

  


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