To e-market or not to e-market: that is the question

Is e-marketing in your marketing plans? Electronic marketing is a valuable component in your marketing strategy, but your brand cannot live on e-marketing alone. In today’s electronic world, messages sent via print communications suddenly have more power. 

Unlike e-marketing, print communications pull double duty: they steer wired customers to your website and also connect with those who aren't as comfortable with technology.

And, when you factor in the wide availability of spam blockers and internet filters, there’s a risk your electronic messages never even reach their recipients. Basically, if you only market electronically, you’re missing a large audience. 

The bottom line: The most successful companies use e-marketing to support their printed messages – not replace them. 

Together, print and electronic marketing form a powerful brand-enforcing relationship with customers. A survey conducted by Sinickas Communications, Inc. found that people prefer having both print and electronic versions of information. And, according to research by the U.S. Postal Service and comScore Networks (a company that specializes in digital consumer behavior), online shoppers are nearly twice as likely to make a purchase on a retailer’s web site if they first receive a catalog from that retailer. Additionally, the catalog group spent 16% more online than those who did not receive catalogs. 

Without the need for a computer or internet connection, with targeted address lists and limitless customization, nothing is as portable, personal or reliable as print communications. When combined with e-marketing, the two consistently reinforce your brand message and nurture stronger relationships with your customers. 

Any message you're investing in is important, so you want it to be powerful and deliverable. Contact us at Allegra Marketing • Print • Mail to get tips on how to improve the power of your print and electronic marketing efforts by increasing awareness, reaching more markets and improving your bottom line.